Customer analysis

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Overview

Customer segments

Lapsing

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Customers whose last visit was over 60 days ago, or who only came once and never returned. These are the ones who have quietly drifted away.

At risk

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Customers whose last visit was 31–60 days ago. Still within reach, but the gap is growing.

Inactive

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Over 180 days since their last purchase. These customers have been gone so long they may need a different approach to re-engage.

Steady

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Your core regulars — multiple purchases within the last 30 days. These are the customers your shop runs on.

New

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One recent purchase, still within the 60-day window. They have shown interest — the question is whether they will come back.

Purchase patterns