Customer analysis
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Overview
Customer segments
Lapsing
0Customers whose last visit was over 60 days ago, or who only came once and never returned. These are the ones who have quietly drifted away.
At risk
0Customers whose last visit was 31–60 days ago. Still within reach, but the gap is growing.
Inactive
0Over 180 days since their last purchase. These customers have been gone so long they may need a different approach to re-engage.
Steady
0Your core regulars — multiple purchases within the last 30 days. These are the customers your shop runs on.
New
0One recent purchase, still within the 60-day window. They have shown interest — the question is whether they will come back.